Immediate proposition
The core offer is understood before a visitor has to hunt for context.
Case study · UK
Four systems. One team.
Zero wasted calls.
Becks & Clates had a remote outreach team, active inbound channels and plenty of leads — pointed at the wrong people, answered at the wrong time, invisible to anyone tracking it. We rebuilt the operational layer underneath: who gets called, what gets answered, what gets measured, and who's accountable.
Call queue · re-ranked live
scoringWeighted: engagement · source · behaviour · recency
4
systems live
Scoring, triage, tracking, tasks
—
faster first response
Figure pending sign-off
—
lift in call-to-conversion
Figure pending sign-off
—
hours back per week
Figure pending sign-off
The situation
Not a lead volume problem — a lead direction problem.
Leads were coming in. The team was working. But the marketing spend had no single home, the inbox was a triage bottleneck, SharePoint was where tasks went to be forgotten — and the outreach team was calling through a list with no signal about who was worth calling first.
Rockmount was brought in to change the operational layer. Not the product, not the brand. Just the systems underneath.
The public experience
A confident promise, made clear in the first screen.
The website gives Becks & Clates a direct, high-conviction front door. Visitors immediately understand the commercial promise, the proof behind it and the next action to take. Behind that public experience, the four operational systems make sure new interest reaches the right person with context attached.
Open becksandclates.com
Proof-led decisions
Evidence, specificity and a strong guarantee reduce uncertainty around the next step.
Connected follow-through
Enquiries enter the scoring and triage layer instead of disappearing into an unmanaged inbox.
01
Lead scoring & call prioritisation
Every inbound lead now moves through a scoring framework before it hits a human. Engagement signals, source quality and behavioural indicators are weighted and ranked in real time — so the first call of the day is always the highest-probability prospect in the list, not just the next name down.
The team didn't change. The list did.
Score anatomy · lead #2841
Priority 1Ranked above 213 other open leads — surfaced to the call list in 0.4s
Inbound · this morning
0 unhandledTone-matched replies · brand standards enforced
02
AI email triage & auto-response
Inbound email was a daily decision tax — every message needed someone to read it, judge it, and decide what to do with it. The triage agent now classifies by intent and urgency: routine queries get an immediate, on-brand response; complex or high-value messages route instantly to the right person.
Nothing missed. No one living in the inbox.
03
Marketing campaign intelligence
Fragmented reporting was replaced with a single performance view across every campaign — traffic sources, conversion paths, CTR, CPL and ROI broken down by channel and creative. Underperformers get flagged; budget follows the evidence.
"What's actually working?" now has an answer before the meeting.
Channel performance · 30 days
one source of truthBudget shifted to the top performer — recommendation generated, human approves
Task monitor · SharePoint
live dashboardBottlenecks surface before they become issues
04
SharePoint task monitoring
For a remote team, accountability doesn't happen naturally — it has to be built in. Automated reminders, live deadline tracking and a manager-facing progress dashboard were wired into the existing SharePoint environment. Missed deadlines are the exception now, not the rhythm.
Visible to leadership without anyone having to ask.
The outcome
Four systems that talk to each other.
Sales
only works qualified, high-probability opportunities
The inbox
no longer needs to be managed by a person
Marketing data
answers questions instead of raising them
Execution
is visible to leadership in real time
Becks & Clates didn't need more tools. They needed the right ones, wired together correctly. That's the only brief we accepted. Results figures are measured and client-approved before publication — we'll walk through them on the call.
Your build plan, week by week, before you pay anything.
Book a 30-minute call. You'll leave with the first month mapped.
Fixed price · Plan before payment · Reply in 1 working day · Hull, UK